In today's fiercely competitive cosmetics market, attracting consumers' attention is crucial. A creative and exquisite cosmetic gift box design can not only make the product more attractive, but also bring more word-of-mouth and loyal consumers to the brand. Therefore, when designing gift boxes, brands need to comprehensively consider product characteristics, target consumer groups, and social fashion trends to create a unique and meaningful cosmetic gift box, bringing consumers a pleasant shopping experience, making them feel cherished when making purchases, and thus promoting the sustainable development of the brand.